The 21st Century Begins
Half Evil is a rapidly growing streetwear brand. Every drop sells out in minutes.
For their 3rd anniversary, they wanted to do something they had never done before — produce a commercial-esque film that promoted an upcoming drop. Being a streetwear brand, it felt right to cast rising hip-hop artist, Danny Towers as the main character.
Did I mention we produced this entire spot during covid lockdowns stacked against us?
Credits
Agency: MidVessel
Creative Director: Paul Henon
DP: Nick Henon
Art Director: Nick Castagna
Producer: Evan Wickersham (That’s me)
Copywriter: Evan Wickersham (Me again)