The 21st Century Begins

Half Evil is a rapidly growing streetwear brand. Every drop sells out in minutes. 

For their 3rd anniversary, they wanted to do something they had never done before — produce a commercial-esque film that promoted an upcoming drop. Being a streetwear brand, it felt right to cast rising hip-hop artist, Danny Towers as the main character.

Did I mention we produced this entire spot during covid lockdowns stacked against us?

Credits

Agency: MidVessel

Creative Director: Paul Henon

DP: Nick Henon

Art Director: Nick Castagna

Producer: Evan Wickersham (That’s me)

Copywriter: Evan Wickersham (Me again)

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